mediakit

Your guide to a life with good design.

Dwell’s mission is simple:

We champion home design that improves people’s lives. We feature new ideas about what a home can and should be, offer expert advice for making your own space a better place to live, and provide a marketplace for the best-designed products available.

“A Dwell Home is human. It puts the residents at the center of the design, and they are the protagonists of our stories. A Dwell Home is progressive. It explores new building methods and aims to improve the ecological and social context of its place. Finally, it’s optimistic. A Dwell Home shows that design can improve our lives. Full stop.”
Editor-in-chief William Hanley

OUR AUDIENCE

We Reach a Design-Obsessed Community of 10 Million

Global Affluent Reach monthly average

Source: Quantcast 2024/2025 & May/June 2025 Publisher's Report

Dwell’s Audience

35% Own Homes Above Primary Value

Source: Quantcast 2024/2025 & May/June 2025 Publisher's Report

A Trusted Resource for Trade Professionals

30% Of our audience is trade professionals
3M+ Across our 10M footprint
78% of Pros say Dwell has content not found anywhere else

Client Projects Planned

Our influence extends not only to design-minded consumers, but also to the architects and designers on the ground who are directly making recommendations and driving purchases.

Our Channels

Dwell.com

Your daily inspiration source and practical guide for living with great design.

Dwell+

Our subscriber-only platform for exclusive Home Tours, the Dwell Archive, and more.

Dwell Magazine

Our obsessively read, 25-year-old print publication dedicated to contemporary home design and published six times per year.

Dwell Brand Licensing

Media / Product / Content

Dwell Social & Email

Where we are able to directly engage and communicate with our audience through a variety of content templates and visuals.

Dwell Creative Services

Our full-service, custom-integration marketing development and content studio offers an array of services from branded content, photography, video, and illustration, to custom research and event location sourcing.

Dwell Events & Programming

Tentpole Alignments & Custom Activations

Dwell.com

3.7M Total Monthly Unique Viewers

“It is perfect for those who love interior design and architecture. Excellent curation of topics in an accessible format for browsing, snacking, or gorging on the best in architecture, design, and products.”
— Dwell reader

3.7M Cross-platform reach
$222K AVG HHI
68% Ages 25-54
18% Live in multigenerational households
73/27% Consumers / Pros

Dwell Social

4.6 Million Active Followers

“I appreciate that Dwell is more than glamour shots. It covers designers and architects dealing with real issues. I also like the product recommendations.” — Dwell reader

Social Audience Overview

OUR EDITORIAL ECOSYSTEM

Dwell Email Newsletters

572K Total Subscribers

Dwell Daily Dose

The flagship Dwell email newsletter sent daily to our entire subscriber list, highlighting the latest stories, home tours, design inspiration, and more.

Coming Soon

Dwell Pro

How They Pulled It Off and The Deep Dive are monthly newsletter columns designed with our professional audience in mind. It's where designers and architects can obsess further over the nitty-gritty details about how a project became a reality.

Dwell Shop

From expert product recs to sales our staffers love, this weekly email is smart shopping in one place for the design-obsessed.

Dwell Real Estate

This newsletter delivers each week’s must-see, just-listed homes straight to your inbox.

Dwell Magazine

1.1M Audience Reach

“As an architect I have subscribed to Dwell since its inception. The reason I continue my subscription is that I appreciate the content. I’ve often used Dwell articles to illustrate concepts to my clients.”
— Dwell reader

200K Rate Base + 218k Print Circulation
3.89 Average Readers per issue
70/30 Consumer/Pro (31% Designer, 30% Architect, 15% Contractor/Builder)
60/40 Female/Male
53 Average Age (65% between 25-59)

Source: 2025 AAM, May/June 2025 3rd Party Research Study

Key Editorial For 2026

Editorial Franchises

Key Franchises & Columns

Dwell Magazine + Dwell Digital

Signature Home Tours Inside the World’s Most Inspiring Homes
Exclusive access into architect- and designer-led living spaces. We visit incredible spaces that introduce new ideas about design and meet the people who call them home.

| How They Pulled It Off | Behind the Design | | A deep dive into the craft, problem-solving, and detail that transforms ambitious ideas into reality. Each feature unpacks one complex architectural challenge, and reveals the nitty-gritty details of how it came to life. |

| Design News | The Front Row of Design Culture | | From Salone to ICFF, coverage of what’s next in global design. From notable collections to on-the-ground reporting, we keep you up to speed on the latest trends. |

| Where We Live Now | Redefining What Livability Means | | This section focuses on the issues and ideas that affect our homes and how we live, and explores the intersection of design and social justice through reported pieces, analysis, Q&As, and more. |

| Real Estate | Architecturally Significant Homes on the Market | | Showing collectible properties from midcentury gems to contemporary icons. |

| Budget Breakdown | Real Budgets of Remarkable Homes | | This series covers a wide range of projects, from new home builds to major overhauls, revealing the detailed investment it takes to make design dreams happen. |

| Before & After | From Ordinary to Extraordinary | | See striking side-by-side comparisons of elevated renovations—from historic restorations to bold transformations. |

| Someone Buy This! | Our Favorite Products | | Get Dwell editors’ recommendations on the fun, the frivolous, and the practical as very discerning, design-minded shoppers. |

Print Calendar

Dwell Magazine

Published six times a year, each issue of Dwell Magazine includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design.

Issue Editorial Themes Closing Date Materials Deadline On-Sale Date
Jan/Feb The Generations Issue: How contemporary living is making room for all, plus our editors' pick of the best design items for kids. Nov 12th Nov 19th Jan 13th
March/April The Money Issue: The real investment behind good design, plus advice around big-ticket renovations. Jan 12th Jan 19th Mar 10th
May/June The Outdoor Issue: What a great outdoor environment for entertaining can be. Mar 17th March 24th May 12th
July/Aug The Obsessions Issue: How our personal and cultural obsessions relate to the built environment. May 5th May 12th June 30th
Sept/Oct The Dwell 24 Issue: Meet This Year’s Best Emerging Designers. July 7th July 14th Sept 1st
Nov/Dec The Small Spaces Issue: Spaces that meet the needs of their residents with economy, intention, and creativity. Sept 8th Sept 15th Nov 10th

Dwell Open House

Presented by Our Annual Home Tour Event

Los Angeles, Fall 2026

In 2026, Dwell Open House will enter its third year as our signature annual event, bringing Dwell’s design-forward community together for an immersive, real-life exploration of standout residential architecture.

This highly curated experience opens the doors to exceptional homes across Los Angeles (and other cities to come), offering attendees a rare opportunity to connect with the architects, designers, and creators behind each space.

Designed to celebrate innovation and inspire design enthusiasts, Dwell Open House continues to grow as a marquee event that elevates modern living and fosters meaningful engagement between homeowners, industry professionals, and the broader Dwell audience.

Creative Services

Dwell Creative Services

How We Partner Content marketing is the critical ingredient in customer acquisition. Dwell Creative Services is a branded content studio, offering full-service marketing solutions that seamlessly integrate brand partners into the design conversation with custom content across all platforms and experiences.

Premium

Sponsored Content

Our sponsored content offerings let brands choose between fully custom storytelling or contextual alignment with Dwell’s high-performing editorial. Both deliver premium visibility, targeted reach, and engagement with our design-minded audience.

Ad Size 1x Net Rate
Full Page Ad $26,000
Spread $52,000
Advertorial $27,300
Cover Premium Position 25-40% premium fee

Contact sales for preferred rates

Events

Dwell Home Tours + Showroom Events

Dwell Home Tour Experiences invite readers to step inside the remarkable homes they’ve admired, bringing great design to life.

Our flagship Open House series has sold out two years running, and we now create bespoke home tours for partners in key markets featuring expert panels, design influencers, and industry peers.

Beyond Home Tours, Dwell partners with leading brands on showroom events and custom experiences that connect our design audience directly with the products, people, and ideas shaping modern living.

Dwell Digital

Digital Ad Specifications

Sizes Specs
Banner Ads Mobile 320x50, 300x250 Desktop 970x90, 728x90, 300x250, 300x600 Tablet 728x90, 300x250 File Format: JPG, PNG, GIF Min File Size: 40KB Max File Size: 200KB Max Roll Over: 100% Frame Rate: 24 Looping: 3x Max Client provides click through URL

| Assets due 2 weeks prior to launch | Can you accept expandable units? No | The max animation is 15 seconds | Third party tags are also accepted |

Contact Us

Tara Smith
VP of Sales
tara.smith@recurrent.io

Maris Newbury
Client Partner
maris.newbury@recurrent.io

Kelly Gaun
Client Partner
kelly.gaun@teamrecurrent.io

General
sales@dwell.com

Dwell is a part of Recurrent Ventures. Learn more about the Recurrent Ventures brand portfolio here.